quinta-feira, 3 de abril de 2008

Publicidade 1934 - do olho elétrico ao Minority Report

Esse dispositivo de 1934 me lembrou o filme Minority Report e suas publicidades vigilantes e quase persecutórias de tão personalizadas. Mais uma vez o acervo é do Modern Mechanix.

"Designed to be installed in the lobbies of hotels and public buildings, a new advertising device offers a passer-by a chance to inspect his appearance in a mirror, and invites him to take a folder from a pile on a shelf. When he reaches for a folder, he unwittingly interrupts a beam of light that falls upon a photo-electric cell. Brilliant lights automatically flash on behind the mirror, which is now seen to be transparent, and illuminate an advertisement within the cabinet for a predetermined period of time."

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