domingo, 27 de julho de 2008

Surveillance Points of Sale


Em navegações pela rede e notificações do meu "Google Alerts" tenho visto cada vez mais publicidades e matérias no mundo dos negócios e vendas de produtos de vigilância, especialmente aqueles voltados ao comércio, enfatizando as vantagens adicionais dos sistemas de vídeo-vigilância além da proteção contra furtos, roubos ou "funcionários desonestos" (!) - controle e otimização da produção e do estoque, monitoramento dos hábitos de compra dos clientes, entre outros, passam a fazer parte do "pacote" das "soluções por meio de sistemas de segurança". A vídeo-vigilância cada vez mais incorporada aos critérios de eficiência e operacionalidade do mundo pós-industrial. Sobre esse mesmo tema incide esse post. Um exemplo da IT Reseller:

"Security systems at the POS (point of sale) aren't just for deterring shoplifters and dishonest employees anymore. Retailers, restaurants, and similar businesses are using video security systems to improve store operations, reduce costs throughout their businesses, and monitor customer purchasing behavior, among many other functions. In fact, showing your retail customers how they can use video monitoring systems to add value throughout their operations is a surefire way to grow your sales of security systems.
Preventing loss from internal and external dishonesty is still the top reason your customers will consider investing in a POS security system. ...Become an expert on the threats your customers face and the vulnerabilities in their operations so you can offer consulting services on setting up the system, including where to locate and how to configure security cameras, as well as whether to integrate the security system with the POS. ...Video provides more information than ever before, enabling a more planned, intelligent response to the activities that lead to shrink. "Loss prevention is key for retailers. They want to become more proactive in preventing loss versus addressing it after the fact," says Sorrentino."

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